Google AdWords is introducing click-to-message ads to bring the efficiency and effectiveness of messaging to search ads. By setting up a message extension, advertizer will give users an easy way to text you to start a conversation and continue it at convenient time.
Clicking on the texting option launches a user’s SMS app with a pre-written message tailored to the product or service they’re interested in.
For example, I provide digital marketing training and someone messages you after searching for ppc training, they can send or edit your pre-written message text, “I’m interested in a ppc course. Please revert me back with course details.”
Brands are already using click-to-message ads to take advantage of a new and faster way to connect with consumers on mobile to increase conversion rates, e.g.
- TravelPASS Group
- Auto & General
- Global Industrial
Mobile phone users have more flexibility than ever to choose how they want to connect with businesses. Through text messaging, advertizer can initiate valuable conversations with customer by tapping into one of their most preferred modes of communication.
About Message Extensions
Message extensions enable people contact you directly by text message, click an icon, and to see your advertisement. With one tap on your advertising, you can be contacted by individuals to book an appointment, get a quote, ask for information, or request a service. Message extensions may help your business grows by giving people another choice to reach you.
This article gives a summary of message extensions.
Before you start
Message extensions were created to be revealed only on telephones effective at receiving and sending text messages to people, plus they require your firm to have a telephone number that is capable to receive, process, and send text messages.
How message extensions work
When someone exploits on the message icon from their mobile phone in your advertising, their messaging program will open with a pre-populated message that you create.
Nick is running a campaign that tells would-be customers about a sale on SUVs, and possesses an automobile dealership. He desires message extensions to quickly communicate with his customers about his stock. When people harness “Text; a pre-populated message that Nick picks shows up in their messaging program.
When someone exploits on your message icon, you’re billed for a click – just as if the man delegated on your advertising to go to your website.
- More exposure with no additional AdWords price. Adding message extensions to your ad is free and simple —no price to you.
- Grow your business. Message extensions that are creating may help your business grows by making it simple for people to contact you.
- Share extension across campaigns or ad groups. Fast set your extensions up according to your particular needs. One expansion may use across whole campaign or an advertising group.
Use Message Extensions
Let customers seeing your advertisements on cellular devices send your company a message with only a wiretap. To win over folks more likely than to phone to send a text message, set free message extensions up on the Search Network for the text advertising.
Before you start.
Message extensions need you to be competent to receive, process, and send messages. Now take a moment to determine how broadly you want your own message extensions to show. Should they show over all of your campaigns? Several campaigns? An advertising group? You are prepared to follow the directions below once you have determined.
It is possible to create a message expansion at advertising group amount or the campaign.
1. Sign in to your AdWords account.
2. Click the Campaigns or Ad group tab.
3. Click the Ad extensions tab.
4. Click the View menu, then select “Message extensions”.
5. Click the Campaign or Ad group tab, then select the campaigns or ad groups you want to add the message extension to, and then click Done.
6. At the bottom of the table, click + New Message.
7. Enter the information for your message ads:
Business name: The name of your business.
Phone number: A phone number that’s capable of sending and receiving text messages.
Extension text: The text that will go in your click-to-message ad.
Message text: The message text automatically shows in people’s messaging apps when they tap to send you a message. (For example, the message text might be: “I’d like to know more. Please text me back.”)
8. Click Advanced to restrict the message extension to certain dates or hours of the day.
9. Click Save.
To edit a message extension, follow steps 1-4, and then hover over your present message extension and click on the pencil icon that appears.
Drive Conversations with Message Extensions: Google Best Practices
Also read Google AdWords new best practices to learn how to use click-to-message ads to build a faster consumer experience on mobile and deliver useful information that gets customers closer to purchasing.
Here are some tips for connecting with users via messaging: Official Guide to Click-to-Message Ads in AdWords