How Google Changed the Search Market Game


The virtual universe is getting nearer to becoming a reality with the statement of net based OS and cloud computing based information management solutions by Google. Industry has become fiercer every day, and marketplace biggies like Google and Microsoft are battling it out face-to face. This fierceness could get on till the initiatives driven by marketplace biggies become a reality or can be until 2020. Internet Marketing is a concept that became well known with Google emerging as the predominant leader in the search marketplace. In 1998, Google was founded by Larry Page and Sergey Brin when the two were attending Stanford University as Ph.D.

Candidates. Online Marketing was dubbed to be the technique of marketing web sites over the internet or on-line medium to drive traffic to the site or business, and therefore creating leads for the company. The first tendency of internet marketing before the days of Google was fairly simple and consisted of limited processes to be followed. Following the coming of the Google era, things changed. People started to think otherwise and new techniques of digital online marketing was created as and once the search engines, particularly Google, started to transform itself as the blue water navies of the powerful sea called the Online or the Virtual World.

Possible mind-on accidents due to the development of search engines were tackled by the introduction of various online marketing techniques. Search Engine Optimization technique was invented when the concept of search engines was initially launched to the members of virtual world throughout the 1990 by search offers like Ask Jeeves, Lycos, etc. Throughout the initial days of Search engine optimization, the keywords or key phrases will be stuffed into the web site profusely inside the text content and the Meta Keywords tag, and the web site would rank in search engines for related keywords. Throughout the later phases, as search engines evolved, the concept of back-links came into existence and it became a strictly number game.

Websites with a lot of keywords stuffed into them and with more back-links than their competitors would rank higher in SE listings. This way of easy going Search engine optimization tactics was shattered with the introduction of Google. Google entered the search market with a bang and changed the rules of the game completely. It started with the introduction of Google Bot and Google PageRank. Google introduced a brand new concept called quality into the marketplace and web sites with quality back-links from quality web sites or authoritative web sites like.

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