April 2, 2017

Google AdWords Fundamental Quiz 2017

Start Google AdWords Fundamental Quiz 2017 Test

Total Question: 100

Time: 90 Minutes

Qualifying Percentage: 80%

Best of Luck for Fundamental Quiz 2017 Test

Quiz #1: If your campaign is opted into show ads on the Google Display Network, and your Display Network ads have a lower CTR than your existing search ads – how will this impact the quality score of your search campaign?

Answer: “Your ad performance on the Display Network does not affect your rank for search ads, so a lower CTR on the Display Network does not affect the Quality score of your ads for search” 

Quiz #2: Your text ad includes the phrase “Your friend has a crush on you, See more!”. Why could your ad be disapproved according to AdWords policies?

Answer: “Ads cannot contain that amount of characters” 

Quiz #3: Which line of ad text would be disapproved based on Googles advertising policies?

Answer: “Best deals- click here” 

Quiz #4: To determine which ad language to target to a user, the AdWords system refers to that users:

Answer: “Google interface language setting” 

Quiz #5: In the case of a placement targeted ad on the Google Display Network, the Quality Score portion of calculating Ad Rank is based on:

Answer: “the maximum CPC of the keyword that triggered an ad” 

Quiz #6: When resetting a password in AdWords, what should a user keep in mind?

Answer: “The new password is now required to access all other Google products with the affected Google Account log-in”

Quiz #7: What is a benefit of online advertising with Google AdWords?

Answer: “Ads are displayed to users who are searching for a particular product of service” 

Quiz #8: An advertiser wants to allocate additional budget to advertising a new product line. In order to accomplish this goal, the advertiser should create:

Answer: “a campaign with a separate daily budget specific to the product line” 

Quiz #9: What happens when an advertiser sets a daily budget lower than the recommended amount, using the “Standard” delivery method?

Answer: “Ads will not show every time a user searches on the advertisers keywords”

Quiz #10: An advertiser wants to increase the Quality Score of a low-performing keyword. Which approach would you recommend?

Answer: “Modify the ad associated with that keyword to direct to a highly-relevant landing page” 

Quiz #11: A My Client Center (MCC) account manager wants to grant Standard Access to a linked client. Before making this change, the account manager should consider that Standard Access users can:

Answer: “see average cost-per-click (CPC) costs.” 

Quiz #12: According to ad policies, what types of words, phrases, or characters can not be included in an AdWords text ad?

Answer: "Ads cannot use call-to-action phrases such as “click here” or “See this site” 

Quiz #13: Your campaign is consistently meeting its average daily budget. What should you do to maximize your budget throughout all hours of the day?

Answer: Change the ad delivery method from "Accelerated" to "Standard"Ad delivery options A setting that determines how quickly you want Google to use your budget each day: either spread throughout the day (standard) or more quickly (accelerated). Standard delivery (the default option) tries to show your ads throughout the entire day to make sure that you don't spend your whole budget in the morning and cause your ads to stop showing for the rest of the day.

Quiz #14: Which AdWords settings are specified at the account level?

Answer: “A unique email address, a password, and billing information” 

Quiz #15: An online retail company is based in the United States but ships to customers all over the world. If this company wants to serve Spanish language ads to Spanish speaking users, which targeting option should be refined?

Answer: “Language targeting” 

Quiz #16: A keyword with very low click through rate (CTR) will usually receive:

Answer: “a low-Quality Score on the Google Search Network” 

Quiz #17: Which formula does Google use to rank keyword-targeted ads on Google Search

Answer: “Maximum cost-per-click (CPC) bid x Quality Score” 

Quiz #18: The maximum cost-per-click (CPC) bid is the:

Answer: “most an advertiser is willing to pay for each click on an ad” 

Quiz #19: Suppose you have created an ad group to advertise gourmet chocolate, and it includes keywords like “dark chocolate” and “gourmet chocolate bars.” If you opted this particular campaign into the Google Display Network, what type of targeting would automatically be used to determine whether your ads might show?

Answer: “Automatic placements would be used to contextually target sites that share the same themes as the keywords within your campaign.” 

Quiz #20: What’s one benefit of creating multiple ad groups?

Answer: “You can break up keywords and ads into related themes”

Quiz #21: You noticed from the Search Terms Report that certain search terms are leading to a higher number of clicks on your ads. What will you do with this information?

Answer: make sure relevant search terms are keywords and adjust bid or ad text for these keywords 

Quiz #22: An advertiser wants to achieve the top position in paid search results. Which recommendations would improve the likelihood of top ad position?

Answer: “Improve Quality Score and increase cost-per-click (CPC)” 

Quiz #23: Adding placements to an ad group

Answer: “does not affect the Quality Score for search” 

Quiz #24: By adding managed placements to a Display Network campaign – you can show your ad:

Answer: “on specific webpages, online video games, RSS feeds, and mobile sites and apps that you select” 

Quiz #25: An advertiser who decides to edit the location targeting of an ad can do this at the:

Answer: "campaign level

Quiz #26: An advertiser is focused primarily on direct response, as opposed to branding. The advertiser should delete keywords from a search campaign if the keywords:

Answer: “Generate many impressions and very few conversions” 

Quiz #27: It is beneficial to create multiple ad groups in order to:

Answer: “Break up keywords and ads into related themes” 

Quiz #28: Which method would be recommended for an advertiser who is trying to increase the Quality Score of a low-performing keyword?

Answer: “Modify the ad associated with that keyword to direct to a highly-relevant landing page” 

Quiz #29: Which budget delivery option is most appropriate for an advertiser who wants AdWords to distribute ads evenly throughout the day?

Answer: “Standard” 

Quiz #30: If an advertiser improves the Quality Score of a keyword, this keyword may:

Answer: “earn the ad a higher average position” 

Quiz #31: How do managed placements on the Display Network work?

Answer: “Advertisers manually select the desired sites on which their ads may appear” 

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