Google AdWords Fundamental Quiz 2017

Start Google AdWords Fundamental Quiz 2017 Test

Total Question: 100

Time: 90 Minutes

Qualifying Percentage: 80%

Best of Luck for Fundamental Quiz 2017 Test

Quiz #1: If your campaign is opted into show ads on the Google Display Network, and your Display Network ads have a lower CTR than your existing search ads – how will this impact the quality score of your search campaign?

None of these options is correct Your ad performance on the Display Network does not affect your rank for search ads, so a lower CTR on the Display Network does not affect the Quality score of your ads for search Your daily budget will be adjusted to account for a drop in CTR and in increase in the CPCs needed to maintain the existing Ad Rank of your search campaigns Your quality score will be adjusted to reflect the average CTR of both your search and display network campaign performance

Answer: “Your ad performance on the Display Network does not affect your rank for search ads, so a lower CTR on the Display Network does not affect the Quality score of your ads for search”

Quiz #2: Your text ad includes the phrase “Your friend has a crush on you, See more!”. Why could your ad be disapproved according to AdWords policies?

Ads cannot simulate email inbox notifications or fake “friends/crush” requests Ads cannot contain exclamation points (!) Ads cannot contain the phrase “See more!” Ads cannot contain that amount of characters

Answer: “Ads cannot contain that amount of characters”

Quiz #3: Which line of ad text would be disapproved based on Googles advertising policies?

Free shipping Best deals- click here Fast, easy, effective Want fast results?

Answer: “Best deals- click here”

Quiz #4: To determine which ad language to target to a user, the AdWords system refers to that users:

Chrome Browser setting Operating system language Google interface language setting Home country’s language

Answer: “Google interface language setting”

Quiz #5: In the case of a placement targeted ad on the Google Display Network, the Quality Score portion of calculating Ad Rank is based on:

your daily budget the quality of your image the maximum CPC of the keyword that triggered an ad the quality of your landing page

Answer: “the maximum CPC of the keyword that triggered an ad”

Quiz #6: When resetting a password in AdWords, what should a user keep in mind?

The user will need to enable 2-factor authentication in order to access their account from any location The new password will work for AdWords and the old password will work for other Google products The new password is now required to access all other Google products with the affected Google Account log-in The password will need to be reset separately on other Google products that share the Google Account log-in

Answer: “The new password is now required to access all other Google products with the affected Google Account log-in”

Quiz #7: What is a benefit of online advertising with Google AdWords?

Advertisers can identify the Internet Protocol (IP) address of users who are searching for products Ads can include up to 50 characters for the first three lines of ad text Ads are displayed to users who are searching for a particular product of service Advertisers can pay to place their websites in the natural search results

Answer: “Ads are displayed to users who are searching for a particular product of service”

Quiz #8: An advertiser wants to allocate additional budget to advertising a new product line. In order to accomplish this goal, the advertiser should create:

an ad group specific to the product line with a higher daily budget an ad group specific to the product line with targeted ad text additional text ads that specifically feature the product line a campaign with a separate daily budget specific to the product line

Answer: “a campaign with a separate daily budget specific to the product line”

Quiz #9: What happens when an advertiser sets a daily budget lower than the recommended amount, using the “Standard” delivery method?

Ads will not show every time a user searches on the advertisers keywords Ads will show each time a user searches on the advertisers keywords, but only during specified time periods Ads will show when a user searches on the advertisers keywords, but the ads rank will be reduced Ads will never show when a user searches on the advertisers keywords

Answer: “Ads will not show every time a user searches on the advertisers keywords”

Quiz #10: An advertiser wants to increase the Quality Score of a low-performing keyword. Which approach would you recommend?

Modify the ad associated with that keyword to direct to a highly-relevant landing page Delete the keyword and add the keyword to the campaign again Increase the daily budget for the campaign in which the keyword is located Repeat the keyword as many times as possible in the ad text

Answer: “Modify the ad associated with that keyword to direct to a highly-relevant landing page”

Quiz #11: A My Client Center (MCC) account manager wants to grant Standard Access to a linked client. Before making this change, the account manager should consider that Standard Access users can:

delete the account change the access levels of other users see average cost-per-click (CPC) costs invite others to access the account

Answer: “see average cost-per-click (CPC) costs.”

Quiz #12: According to ad policies, what types of words, phrases, or characters can not be included in an AdWords text ad?

Ads cannot use exclamation points (!) or question marks (?) Ads cannot contain words that are not directly related to the keyword that the ad is targeting All of these answers are correct Ads cannot use call-to-action phrases such as “click here” or “See this site”

Answer: "Ads cannot use call-to-action phrases such as “click here” or “See this site”

Quiz #13: Your campaign is consistently meeting its average daily budget. What should you do to maximize your budget throughout all hours of the day?

Lower the daily budget amount Increase the Max CPC bid Lower your bids Change the ad delivery method from "Accelerated" to "Standard"

Answer: Change the ad delivery method from "Accelerated" to "Standard"Ad delivery options A setting that determines how quickly you want Google to use your budget each day: either spread throughout the day (standard) or more quickly (accelerated). Standard delivery (the default option) tries to show your ads throughout the entire day to make sure that you don't spend your whole budget in the morning and cause your ads to stop showing for the rest of the day.

Quiz #14: Which AdWords settings are specified at the account level?

Network distribution preferences and a set of keywords A daily budget and a set of keywords and placements A unique email address, a password, and billing information Location targeting, cost-per-click (CPC) bids, and match types

Answer: “A unique email address, a password, and billing information”

Quiz #15: An online retail company is based in the United States but ships to customers all over the world. If this company wants to serve Spanish language ads to Spanish speaking users, which targeting option should be refined?

Language targeting Demographic targeting Regional targeting Ad scheduling

Answer: “Language targeting”

Quiz #16: A keyword with very low click through rate (CTR) will usually receive:

impressions only on the Google Search Network a low average cost-per-click (CPC) on Google search more impressions on the Google Display Network a low-Quality Score on the Google Search Network

Answer: “a low-Quality Score on the Google Search Network”

Quiz #17: Which formula does Google use to rank keyword-targeted ads on Google Search

(Maximum cost-per-click (CPC) bid + Daily Budget) / Quality Score Maximum cost-per-click (CPC) bid x Quality Score (Maximum cost-per-click (CPC) bid x Quality Score) / Daily Budget Maximum cost-per-click (CPC) bid only

Answer: “Maximum cost-per-click (CPC) bid x Quality Score”

Quiz #18: The maximum cost-per-click (CPC) bid is the:

amount an advertiser is required to pay to achieve top ad position most an advertiser is willing to pay for each click on an ad actual amount an advertiser pays for each click on an ad amount an advertiser must pay to outbid competitors

Answer: “most an advertiser is willing to pay for each click on an ad”

Quiz #19: Suppose you have created an ad group to advertise gourmet chocolate, and it includes keywords like “dark chocolate” and “gourmet chocolate bars.” If you opted this particular campaign into the Google Display Network, what type of targeting would automatically be used to determine whether your ads might show?

Remarketing would be used to automatically target users who had previously visited sites that related to your keywords Automatic placements would be used to contextually target sites that share the same themes as the keywords within your campaign Topic targeting would be used to target all pages about chocolate, regardless of whether your exact keywords appear on the page Managed placements would be used to target specific sites you had selected as being important to your client

Answer: “Automatic placements would be used to contextually target sites that share the same themes as the keywords within your campaign.”

Quiz #20: What’s one benefit of creating multiple ad groups?

You can set different budgets for each ad group You can target specific ad groups into various Google networks You can pause specific keywords if they are not performing well You can break up keywords and ads into related themes

Answer: “You can break up keywords and ads into related themes”

Quiz #21: You noticed from the Search Terms Report that certain search terms are leading to a higher number of clicks on your ads. What will you do with this information?

Add sitelinks to your ads to make them even more prominent Add search terms that are not leading to many clicks as negative keywords make sure relevant search terms are keywords and adjust bid or ad text for these keywords Make sure all of these search terms are included as keywords, regardless of relevance

Answer: make sure relevant search terms are keywords and adjust bid or ad text for these keywords

Quiz #22: An advertiser wants to achieve the top position in paid search results. Which recommendations would improve the likelihood of top ad position?

Decrease cost-per-click (CPC) and increase daily budget Decrease cost-per-click (CPC) and decrease daily budget Improve Quality Score and decrease cost-per-click (CPC) Improve Quality Score and increase cost-per-click (CPC)

Answer: “Improve Quality Score and increase cost-per-click (CPC)”

Quiz #23: Adding placements to an ad group

does not affect the Quality Score for search improves the Quality Score for search improves the Quality Score on Google negatively affects the Quality Score for search

Answer: “does not affect the Quality Score for search”

Quiz #24: By adding managed placements to a Display Network campaign – you can show your ad:

on webpages where a contextual targeting algorithm identified that is a match between your keywords and a publisher’s content on webpages where the Smart Pricing feature determines there the ad is likely delivery ROI on Google owned and operated properties such as Gmail and Google News – that have relevant content for your keywords on specific webpages, online video games, RSS feeds, and mobile sites and apps that you select

Answer: “on specific webpages, online video games, RSS feeds, and mobile sites and apps that you select”

Quiz #25: An advertiser who decides to edit the location targeting of an ad can do this at the:

campaign level account level ad group level keyword level

Answer: "campaign level"

Quiz #26: An advertiser is focused primarily on direct response, as opposed to branding. The advertiser should delete keywords from a search campaign if the keywords:

contain more than two words in the phrase contain words that are duplicated in a display campaign generate many clicks and conversions generate many impressions and very few conversions

Answer: “Generate many impressions and very few conversions”

Quiz #27: It is beneficial to create multiple ad groups in order to:

opt specific ad groups into various Google networks pause specific keywords if they are not performing well set different budgets for each ad group break up keywords and ads into related themes

Answer: “Break up keywords and ads into related themes”

Quiz #28: Which method would be recommended for an advertiser who is trying to increase the Quality Score of a low-performing keyword?

Increase the daily budget for the campaign in which the keyword is located Repeat the keyword as many times as possible in the ad text Modify the ad associated with that keyword to direct to a highly-relevant landing page Delete the keyword and add the keyword to the campaign again

Answer: “Modify the ad associated with that keyword to direct to a highly-relevant landing page”

Quiz #29: Which budget delivery option is most appropriate for an advertiser who wants AdWords to distribute ads evenly throughout the day?

Accelerated Scheduled Optimized Standard

Answer: “Standard”

Quiz #30: If an advertiser improves the Quality Score of a keyword, this keyword may:

earn the ad a higher average position receive fewer impressions on the Search Network automatically reset its match type to Broad be more likely to appear in bold when displayed in an ad

Answer: “earn the ad a higher average position”

Quiz #31: How do managed placements on the Display Network work?

Advertisers can guarantee placement on prominent and popular sites Keywords are used to place ads next to content that matches the ad Advertisers manually select the desired sites on which their ads may appear Appropriate sites are automatically chosen for the advertiser by the Google AdWords system

Answer: “Advertisers manually select the desired sites on which their ads may appear”

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