January 16, 2015

Google AdWords Questions: Page 10

QUESTION NO: 91

Thomas is working with Anne to customize their Google AdWords ad. Anne wants to make certain that her ads rotate rather than show the same ads over and over. How can Anne ensure that her ads will rotate when they’re displayed?
A. Anne should choose the Swivel option in the Advance settings section of her campaign’s Settings tab.
B. Anne should choose the Optimize option in the Advancesettings section of her campaign’s Settings tab.
C. Anne should choose the Optimize option in the Serving settings section of her campaign’s Settings tab.
D. Anne should choose the Rotate option in the Advance settings section of her campaign’s Settings tab.

Answer: D
QUESTION NO: 92

Tom has created a Google AdWords for his travel business. He wants to attract visitors to his domain specific to .fr but Google AdWords has not approved his ad. Which one of the following is the likely reason why Tom’s ad has not been approved?
A. The destination URL is not the same country as Tom’s origination.
B. The destination URL must be in French in this instance.
C. The destination URL must be the same as the display URL.
D. The destination URL must be in the same time zone as Tom’s account.

Answer: C
QUESTION NO: 93

Allen is managing ads for his company and he’d like to include the ads in the Google Content Network. Where does Allen configure automatic placements of ads in the Google Content Network for his campaigns?
A. Allen will select “Relevant pages across the entire network” in the “Network Settings” section on his “Networks” tab.
B. Allen will select “Relevant pages across the entire network” in the “Ad Settings” section on his “Settings” tab.
C. Allen will select “Relevant pages across the entire network” in the “Network Settings” section on his “Settings” tab.
D. Allen will select “Relevant pages across the entire network” in the “Network Settings” section on his “Opportunities” tab.

Answer: C
QUESTION NO: 94

Marty wants to lockout all of his competition for anyone that searches for the keyword “pencils”. Can Marty lockout his competition for this keyword?
A. Yes, if Marty purchases the Google AdWord Rights for the keyword pencils.
B. No, Google creates the qualityscore based on keywords and bids to determine the most relevant ad based on the relevancy and the bid.
C. No, Marty’s competition could outbid him on the keyword pencil.
D. Yes, if Marty buys the Google rights to keyword pencils.

Answer: B
QUESTION NO: 95

You are a consultant and you’re meeting with a potential client about signing up for Google AdWords. You tell the client how Google AdWords works, and the benefits of using a qualified third party for account management. You open your Google AdWords campaign management to show your potential client how you can track conversions for an email signup. What are the steps you’d take to show this client the Conversion Tracking feature?
A. Click Conversion Tracking at the top of the Campaign Management tab and then click Create an Action.
B. Click Conversion Tracking at the top of the Campaign Management tab and then click Convert Actions to Tracks.
C. Click Conversion Tracking at the top of the Campaign Management tab and then click Create a Conversion.
D. Click Conversion Tracking at the top of the Campaign Management tab and then click Make a Conversion Tracking Item.

Answer: A
QUESTION NO: 96

You are a consultant to a company that wants to advertise online, but they’re wary of the Google Content Network and display ads. You inform your client that most users spend more time away from search sites and on blogs, news sites, and other Web content. According to Google, how much time do users spend on Search sites such as Google.com?
A. 15 percent
B. 10 percent
C. 5 percent
D. 20 percent

Answer: C
QUESTION NO: 97

You need to quickly find information on your campaign statistics as you have a meeting you’re your supervisor in twenty minutes. Where can you find data on your clicks, impressions, clickthrough rates (CTR), and average costs-per-click?
A. Campaign Management tab in Campaign Statistics
B. Google Analytics
C. Report Center
D. Account snapshot

Answer: A
QUESTION NO: 98

Which one of the following statements best describes the relationship between the quality score and the cost-per-click of an ad in Google AdWords?
A. The higher a keyword’s Quality Score, the lower the price you pay for each click and the better its ad position.
B. The higher a keyword’s Quality Score, the lower the price you pay for each.
C. The higher a keyword’s Quality Score, the higher the price you pay for each click and the higher the ranking of your ad over your competition.
D. The higher a keyword’s Quality Score, the higher the price you pay for each click and the better its ad position.

Answer: A
QUESTION NO: 99

Wendy is creating a new Google AdWords ad for her company. When Wendy creates this new ad she’ll need to choose one of five match types for her keywords. Which one of the following is not one of the five match types Wendy can choose?
A. Quoted match
B. Embedded match
C. Phrase match
D. Exact match

Answer: A
QUESTION NO: 100

How often is a quality score generated for a Google AdWords client?
A. Hourly
B. Each time a keyword matches a search query
C. Daily
D. Weekly

Answer: B

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