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QUESTION NO: 111
Which of the following is the highest level of access in Adwords account?
A. Standard
B. Email-only
C. Administrative
D. Read-only
Answer: C
QUESTION NO: 112
Which of the following is a feature that monitors your competition, and automatically reduces your actual cost-per-click so that you pay the lowest price possible?
A. AdWords discounter
B. Cost-per-click
C. Smart pricing
D. Cost-per-thousand-impressions
Answer: A
QUESTION NO: 113
Which of the following is the process of promoting and marketing a Website through paid listings on search engines?
A. Search engine marketing
B. Branding
C. PageRank
D. Search engine optimization
Answer: A
QUESTION NO: 114
Which of the following tabs contains the Account Snapshot page?
A. Opportunities
B. Campaigns
C. Home
D. Reporting
Answer: C
QUESTION NO: 115
Which of the following tabs will you use to adjust budget, bidding option, targeting, and other campaign-level settings?
A. Campaign
B. Keywords
C. Networks
D. Settings
Answer: D
QUESTION NO: 116
Which of the following tools allows developers to build applications that interact directly with the
AdWords server?
A. Keyword Tool
B. My Client Center
C. API
D. AdWords Editor
Answer: C
QUESTION NO: 117
Which of the following is a feature in AdWords that is used to navigate between the campaigns and ad groups in the campaign?
A. Menu
B. Account tree
C. Help
D. Tabs
Answer: B
QUESTION NO: 118
Which of the following settings limits the number of times your ads appear on the Display Network to a unique user?
A. Ad scheduling
B. Frequency capping
C. Ad rotation
D. Bidding option
Answer: B
QUESTION NO: 119
Which of the following is a policy that is related to the products and services a user advertises, and may apply to ads and the content of the site?
A. Editorial and format
B. Campaigns
C. Link
D. Content
Answer: D
QUESTION NO: 120
What is the maximum number of characters, including spaces, the title of a text ad can have?
A. 70
B. 30
C. 25
D. 35
Answer: C