Google AdWords Questions: Page 13

QUESTION NO: 121

What is the maximum number of characters, including spaces, the display URL of a text ad can have?
A. 25
B. 35
C. 30
D. 70

Answer: B
QUESTION NO: 122

Which of the following is an ad format, which offers the option to create the mobile text ads and the mobile image ads?
A. Ads
B. Mobile ads
C. Video ads
D. Text ads

Answer: B
QUESTION NO: 123

Which of the following is a policy that is related to the display and destination URLs in an ad?
A. Campaigns
B. Editorial and format
C. Link
D. Content

Answer: C
QUESTION NO: 124

Which of the following is a targeting feature of the AdWords system that matches ads to content on a given page based on the content of the page?
A. Keyword
B. Contextual targeting
C. Placement targeting
D. Display Network bid

Answer: B
QUESTION NO: 125

Which of the following is a campaign settings feature that allows you to target your text and image ads to desktop and laptop computers?
A. Google Analytics
B. Reporting
C. Device platform targeting
D. Campaigns

Answer: C
QUESTION NO: 126

Which of the following match types allows you to prevent your ad from appearing in relation to certain phrase or exact matches?
A. Broad match
B. Embedded match
C. Negative match
D. Phrase match

Answer: B
QUESTION NO: 127

Which of the following match types is the default setting for all keywords?
A. Exact match
B. Phrase match
C. Negative match
D. Broad match

Answer: D
QUESTION NO: 128

Which of the following match types eliminates searched phrases you don’t want your ad to appear for?
A. Phrase match
B. Broad match
C. Negative match
D. Exact match

Answer: C
QUESTION NO: 129

Which of the bidding strategies will you use if you are focused on clicks?
A. CPM bidding
B. Campaigns
C. CPA bidding
D. Automatic CPC bidding

Answer: D

QUESTION NO: 130

Which of the following is a tool for targeting ads to specific groups of customers visiting certain sites in the Google Display Network?
A. Position preference
B. Demographic bidding
C. Google trends
D. Ad scheduling

Answer: B

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