Google AdWords Questions: Page 14

QUESTION NO: 131

Which bidding strategy will you use if you are focused on building awareness of a product or brand on the Google Display Network?
A. Automatic CPC bidding
B. CPA bidding
C. CPM bidding
D. Manual CPC bidding

Answer: C
QUESTION NO: 132

Which of the following is a tool for adjusting your bids for different times of day or days of the week?
A. Google trends
B. Demographic bidding
C. Ad scheduling
D. Position preference

Answer: C
QUESTION NO: 133

Which of the following is a tool for specifying the positions in which you would like the ads to appear?
A. Ad scheduling
B. Demographic bidding
C. Position preference
D. Google trends

Answer: C
QUESTION NO: 134

Which of the following terms refers to an active Webpage where customers will ‘land’ when they click an ad?
A. Quality score
B. Landingpage
C. Load time
D. Home

Answer: B
QUESTION NO: 135

Which of the following policies prohibits affiliates from using destination URLs that automatically redirects to another Website?
A. Content policies
B. Quality
C. Editorial and format policies
D. Link policies

Answer: D
QUESTION NO: 136

Which of the following terms refers to the amount of time it takes for a user to view the landing page after clicking an ad?
A. Quality score
B. Load time
C. Click-through rate
D. ROI

Answer: B
QUESTION NO: 137

According to which policy, destination URLs cannot contain pop-ups, pop-unders, or other Windows that open automatically when you enter or exit the Webpage?
A. Editorial and format policies
B. Link policies
C. Content policies
D. Home

Answer: B
QUESTION NO: 138

Which of the following is a policy that defines guidelines for the style and technical aspects of ads and keywords?
A. Content
B. Editorial and Format
C. Quality
D. Link

Answer: B
QUESTION NO: 139

Which of the following is the process of adjusting parts of your account and Website to improve the quality and performance of your AdWords ads?
A. Home
B. Optimization
C. Campaigns
D. Link policies

Answer: B
QUESTION NO: 140

Which of the following is a measure of the profits made from advertising, compared to how much spent on that advertising?
A. Cost-per-click
B. Clickthrough rate
C. Display network
D. Return on investment

Answer: D

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