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QUESTION NO: 171
Martha has launched a new business that sells used computer books online. She wants to use Google AdWords to help brand her company and introduce her company to new users. Which one of the following Google AdWords approaches would be best for Martha?
A. Use a cost-per-impression campaign.
B. Target the right region and language of her business.
C. Use keyword insertion to make her ad more relevant to a diverse audience.
D. Create keywords for unadvertised parts of her Website.
Answer: A
QUESTION NO: 172
Tom has created a new ad for his campaign but he’s not seeing his ad show up in the Google results. Tom would like to invoke the Ads Diagnostic Tool to determine why his ad isn’t showing in results. Where can Tom access the Ads Diagnostic Tool?
A. Campaigns tab within Tom’s Google AdWords account
B. Home tab within Tom’s Google AdWords account
C. Reporting tab within Tom’s Google AdWords account
D. Opportunities tab within Tom’s Google AdWords account
Answer: D
QUESTION NO: 173
Beth has created a Google AdWords account for her company but she is no longer interested in managing the Google AdWords. She hires an SEO firm to manage the account and SEM for her.
How can the SEO firm now manage Beth’s account?
A. The SEO firm will need to create a new Google AdWords account in the My Client Center program.
B. The SEO firm will need to link Beth’s account to their account.
C. The SEO firm will need Beth’s account login information to login and manage the account as Beth.
D. The SEO firm will need to acquire Beth’s account through the My Client Center program.
Answer: B
QUESTION NO: 174
Jan creates a Google AdWords ad for her company. She wants to avoid showing her ad when users search for free, cheap, or crack. How can she do this with a keyword match type?
A. Jan will need to create a negative match for the searched phrase that includes free, cheap, or crack.
B. Jan will need to create an exact match for the phrases she will allow her ad to be displayed with.
C. Jan will need to a broad match, but add the negative qualifier for each keyword she doesn’t want her ad associated with.
D. Jan can only do this if she creates an exact match, in quotes, for every approved keyword.
Answer: A
QUESTION NO: 175
A Google AdWords client wants to improve their quality score for their ad campaigns. He would like to review the relevance of his keywords, the quality of his ad’s landing page, and the overall performance of his landing page. As a Google AdWords expert, where would you recommend this person review this criterion for their Google AdWords?
A. The Google AdWords client can review the keyword relevance through the quality score detail, the other information is external to Google and will need to be reviewed on his site.
B. The Google AdWords client can review all of the information through the Keyword Analysis field accessible through the campaign’s keyword tab.
C. The Google AdWords client can review this information on the home page of the ad campaign.
D. The Google AdWords client can review all of the information through the Keyword Analysis field accessible through the ad group’s keyword tab.
Answer: D
QUESTION NO: 176
Amy is managing a Google AdWords campaign for her business. After three months of using Google AdWords Amy decides that she needs to improve her campaign by optimizing her ad. If Amy’s immediate goal to increase her clickthrough rate which one of the following optimization strategies is most appropriate?
A. Amy should focus on her Website. Her landing page and entire Website is must be set up to let users find the specific thing being promoted in her ad.
B. Amy should increase her advertising budget.
C. Amy should attract more clicks by refining her ads, and eliminate extra impressions by using negative keywords.
D. Amy should add relevant keywords and site placements to her ad groups while making ad text more compelling.
Answer: C
QUESTION NO: 177
Your customer wants you to create a Google AdWords report that will show them how many times the ads were shown and the actual cost-per-click rate. What type of report can you create for the client?
A. Statistical report
B. Conversion reporting
C. CTR report
D. Impression report
Answer: A
QUESTION NO: 178
Blynn is reviewing her Google AdWords account and notices that her ad has received a considerable amount of clicks. Upon further review, Blynn realizes that on some days the amount of clicks were considerably more than what her daily budget has allowed. What is the most likely reason why this is happening?
A. Google may deliver more clicks than what Blynn’s budget called for to make up for other days within the same billing period in which the daily budgetwas not reached.
B. Blynn is using cost-per-million (CPM) bidding, not cost per click bidding.
C. Google will adjust the daily budget as needed based on the quality score of the ad.
D. Blynn hasn’t set, but hasn’t approved, her daily budget for ads.
Answer: A
QUESTION NO: 179
What tool can you use with Google AdWords to determine how much time customers spend on your site after they click your ad?
A. Google Translate
B. Google Trends for Websites
C. Google Analytics
D. Google Pack
Answer: C
QUESTION NO: 180
Jan creates a Google AdWords ad for her company. She wants to avoid showing her ad when users search for free, cheap, or crack. How can she do this with a keyword match type?
A. Jan will need to a broad match, but add the negative qualifier for each keyword she doesn’t want her ad associated with.
B. Jan will need to create an exact match for the phrases she will allow her ad to be displayed with.
C. Jan will need to create a negative match for the searched phrase that includes free, cheap, or crack.
D. Jan can only do this if she creates an exact match, in quotes, for every approved keyword.
Answer: C