QUESTION NO: 181
John wants to create a new Google AdWords ad for his company. John would like for users that land on his Web URL to receive a pop-up window explaining the discount of the day. Is this a problem for Google AdWords users?
A. Yes, it is a violation of the link policies.
B. No, pop-ups are fine as long as the pop-up window is related to the Google AdWords purchased.
C. Yes, it is a violation of the content policies for Google AdWords.
D. No, pop-ups are fine, but pop-unders are not allowed.
QUESTION NO: 182
You are managing your Google AdWords account and you need to review your account. In particular you’d like to examine how you can increase your traffic or sales volume. Which tabs in the Google AdWords account will help you determine changes to increase traffic to your site?
QUESTION NO: 183
Frank is managing a Google AdWords ad group for his travel agency. Frank wants to make certain that his ad appears in Google when someone searches for Montana cabin rentals. Which one of the following matching options would ensure that Frank’s ad would appear when this exact phrase exclusively is used?
A. “Montana cabin rentals”
B. Montana cabin rentals
C. [Montana cabin rentals]
D. -Montana cabin rentals
QUESTION NO: 184
Gina is working with Amy on a Google AdWords campaign they have created. Their manager Joe is concerned about the cost per click rate and how quickly the campaign’s budget may be depleted. Amy tells Joe about the AdWords Discounter pricing. What is the AdWords Discounter?
A. The AdWords Discounter is a feature built into AdWords that will charge you the lowest possible CPC while still maintaining your position for each keyword.
B. The AdWords Discounter is a feature that automatically reduces the price advertisers pay for clicks if Google’s data shows that a click from a Content Network page is less likely to result in a conversion.
C. The AdWords Discounter is a feature built into AdWords that will charge you the lowest possible CPC while still maintaining your position for each keyword if you pay for the adsupfront.
D. The AdWords Discounter is a feature that will charge you less per click the more clicks a campaign receives.
QUESTION NO: 185
Which one of the following statements best describes the relationship between the quality score and the cost-per-click of an ad in Google AdWords?
A. The higher akeyword’s Quality Score, the lower the price you pay for each.
B. The higher a keyword’s Quality Score, the higher the price you pay for each click and the better its ad position.
C. The higher a keyword’s Quality Score, the lower the price you pay for each click and the better its ad position.
D. The higher a keyword’s Quality Score, the higher the price you pay for each click and the higher the ranking of your ad over your competition.
QUESTION NO: 186
You are anSEO consultant for Henry’s company. Henry is interested in the Google AdWords program, but he’s mostly interested in branding his site and getting ad visibility. With this in mind, which bidding option would you recommend to Henry?
A. Conversion optimizer
B. Cost-per-thousand impressions
D. Cost-per-click bidding
QUESTION NO: 187
You have a Website that sells training seminars for companies. You want the users to visit your site through your Google AdWords ad and sign-up for a newsletter. What tool would you use to track the success of your Google AdWords ad?
A. Account snapshot
B. Conversion tracking
C. Google analytics
D. Campaign statistics
QUESTION NO: 188
Consider an advertiser that is trying to sell more coffee beans. The advertiser has identified keywords for the ad groups: gourmet coffee beans, organic coffee beans, and French roast beans.
Which keyword wouldn’t be a good choice to include in the ad group gourmet coffee beans?
A. Gourmet coffee beans
B. French roast coffee beans
C. Specialty coffee
D. Gourmet coffee
QUESTION NO: 189
Chris is managing a Google AdWords campaign for his client. The client wants to specifically target women between the ages of 38 and 45. How can Google AdWords help Chris achieve this goal?
A. Google AdWordscan only loosely target demographics through the Demographics setting in the Google AdWords home page.
B. Google AdWords can target demographics, such as age and sex, through the demographic bidding tool.
C. Google AdWords cannot target ages and sex.
D. Google AdWords can only target certain demographics through the Google Network.
QUESTION NO: 190
Deanna is new to Google AdWords and she’s hired you to help her create an ad for her bakery.
She wants to make certain that only people in her city can actually see her ad – rather than advertising for users in a different location. You tell Deanna that there are three location options for Google AdWords. Which one of the following is NOT one of the three location options Deanna can use?
A. Region and city targeting
B. Customized targeting
C. Country targeting
D. Predictive targeting