QUESTION NO: 11
You have elected to use the device platform targeting in your Google AdWords. How is the quality score calculated for this feature?
A. The type of device you’ve elected to target affects how the quality score is calculated.
B. The type of operating system you’ve elected to target affects how the quality score is calculated.
C. Quality scores are not calculated when a Google AdWords users elects to use content placement.
D. The quality score is calculated the same as all Google AdWords ads: It’s calculated using a variety of factors and measures how relevant your keyword is to your ad group and to a user’s search query.
QUESTION NO: 12
Jennifer has been notified that her ad was disapproved by Google. What tool can Jennifer use to determine why the ad has NOT been approved by Google AdWords?
A. Keyword Review tool
B. AdWords Editor tool
C. Google AdWords ad tool
D. Disapproved Ads tool
QUESTION NO: 13
You’re serving as a Google AdWords consultant for a company that sells electronics. Bob, your client, is new to Web-based business sales and he’s concerned with how long his ad will run. You explain to Bob the concept of a daily budget and the monthly costs, but Bob is still worried and would like to just run his ad for a short period of time. What’s the smallest amount of time that you can configure an ad to run for Bob?
A. 15 minutes per week
B. 48 hours per week
C. 1 hour per week
D. 24 hours per week
QUESTION NO: 14
Google does not allow double-serving advertisements. Which one of the following is the best explanation of Google’s double-serving policy?
A. Google does not allow advertisers or affiliates to have ads across multiple accounts for the same or similar businesses, or ads across multiple accounts triggered by the same or similar keywords.
B. Google does not allow advertisers or affiliates to have more than one identical business operating on more than one server.
C. Google does allow multiple accounts triggered by the same or similar keywords as long as the advertisements direct the customers to a common Website.
D. Google does not allow advertisers or affiliates to have competing ads for the same or similar businesses.
QUESTION NO: 15
John has created a new Google AdWords and he has elected to include the ad in the Google Network. A few weeks later he decides that he longer wants to participate in the Google Network.
How can John opt out of the Google Network?
A. John can contact Google and ask them to disassociate his ads from the Google Network.
B. John can opt out of the network by deselecting the option to include the Google AdWords ad in the Google Network.
C. John can opt out of the network through the Settings tab of the campaign page.
D. John cannot opt of the network – once he joins his account is attached to the program.
QUESTION NO: 16
Deanna is new to Google AdWords and she’s hired you to help her create an ad for her bakery.
She wants to make certain that only people in her city can actually see her ad – rather than advertising for users in a different location. You tell Deanna that there are three location options for Google AdWords. Which one of the following is NOT one of the three location options Deanna can use?
A. Region and city targeting
B. Customized targeting
C. Country targeting
D. Predictive targeting
QUESTION NO: 17
Linda has a discount clothing store and she’d like to post Google AdWords advertisements for her store. When she creates her ad which one of the follow advertisements would NOT be allowed by Google AdWords?
A. Good Discounted Clothes
B. Fashion Clothes Online Here
C. Fashion 4U Here
D. No Clothes
QUESTION NO: 18
Fred has created a phrase match keyword targeting for his Google AdWords ad. His phrase is used car. Which one of the following examples of search phrases will allow Fred’s ad to be displayed?
A. Car that’s been used
B. Used and new car
C. Used toy car
D. Buy used car
QUESTION NO: 19
You are managing a Google AdWords for your client. The client has informed you that they want their ads to go on very specific Web pages in the Google Content Network. Which Google AdWords option would allow you to specify what pages the advertisement should appear on?
A. Network devices setting
B. Exclusion tools setting
C. Web pages setting
D. Placement targeting setting
QUESTION NO: 20
Nancy would like to create a display ad for the Google Content Network, but she doesn’t have image editing software. Which of the following is recommended for Nancy to create a display ad for the Google Content Network?
A. Hire a designer to create the display ad.
B. Use the Display Ad Builder.
C. Use the Adobe Ad Builder.
D. Use a text ad.
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