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QUESTION NO: 191
Linda has a discount clothing store and she’d like to post Google AdWords advertisements for her store. When she creates her ad which one of the follow advertisements would NOT be allowed by Google AdWords?
A. Good Discounted Clothes
B. Fashion Clothes Online Here
C. Fashion 4U Here
D. No Clothes
Answer: C
QUESTION NO: 192
Juan is the SEO Manager for his company and he’s creating a Google AdWords campaign. Juan is trying to determine how Google positions ads on the page of search listings. Which one of the following is the correct explanation of how Google positions advertisements?
A. Ads are positioned on pages based on their Ad Rank, which is a combination of Juan’s bid and a quality assurance metric called Performance Score.
B. Ads are positioned on pages based on their Ad Rank, which is a combination of Juan’s bid and a relevancy metric called Relevant Score.
C. Ads are positioned on pages based on their Conversion Rank, which is a combination of Juan’s bid and a quality assurance metric called Relevancy Score.
D. Ads are positioned on pages based on their Ad Rank, which is a combination of Juan’s bid and a relevancy metric called Quality Score.
Answer: D
QUESTION NO: 193
Seth has created an image advertisement for his client. After a week of creating the ad, Seth now wants to create a report for the image ad. Where can Seth create the image ad report?
A. Sign into Google AdWords, Reports tab, Statistics, Create Report, Ad Performance, Image Ads.
B. Sign into Google AdWords, Statistics, Create Report, Ad Performance, Image Ads.
C. Sign into Google AdWords, Ad Performance, Reports tab, Statistics, Create Report, Image Ads.
D. Sign into Google AdWords,Ad Performance, Image Ads, Create Report.
Answer: A
QUESTION NO: 194
It is possible that Google may allow more clicks in a day than your campaign’s daily budget specifies. What percentage of more clicks does Google allow than your budget specifies?
A. 5 percent
B. 10 percent
C. 40 percent
D. 20 percent
Answer: D
QUESTION NO: 195
Bob is a consultant to Doug’s business for his Google AdWords management. Bob is currently the owner of the AdWords account. Bob has decided that he no longer wants to utilize Doug’s business and wants to terminate the contract. According to Google, who should own the Google AdWords account?
A. The account should be closed and Doug needs to start over.
B. Google
C. Bob
D. Doug
Answer: D
QUESTION NO: 196
What is the device platform targeting?
A. It allows Google AdWords participants to choose the browser that the ad is displayed in.
B. It allows Google AdWords participants to choose the operating system that the ad is displayed in.
C. It allows Google AdWords participants to choose the desktop and laptop users versus iPhones and other mobile devices to display ads to.
D. It allows Google AdWords participants to choose the locale where the ad is displayed.
Answer: C
QUESTION NO: 197
You are creating a new campaign in Google AdWords and you need to pick the languages and location you want to target. How many different languages can you target as part of this process?
A. Forty
B. One
C. Ten
D. Two
Answer: A
QUESTION NO: 198
You are reviewing the Google AdWords formula to determine your Ad Rank. Google says that increasing your maximum CPC can improve the position of your ad. You always pay the lowest amount possible for the highest position you can get given your Quality Score and CPC bid. Google divides what factor by your quality score to determine where your ad is ranked?
A. The quality score average of all other bidders
B. The ad rank of the ad showing above you
C. The ad rank of the ad in the last position on the page
D. The ad rank of the ad showing beneath you
Answer: D
QUESTION NO: 199
Thomas is working with Anne to customize their Google AdWords ad. Anne wants to make certain that her ads rotate rather than show the same ads over and over. How can Anne ensure that her ads will rotate when they’re displayed?
A. Anne should choose theSwivel option in the Advance settings section of her campaign’s Settings tab.
B. Anne should choose the Optimize option in the Advance settings section of her campaign’s Settings tab.
C. Anne should choose the Optimize option in the Serving settings section of her campaign’s Settings tab.
D. Anne should choose the Rotate option in the Advance settings section of her campaign’s Settings tab.
Answer: D
QUESTION NO: 200
Which of the following is a feature in AdWords that is used to navigate between the campaigns and ad groups in the campaign?
A. Menu
B. Account tree
C. Help
D. Tabs
Answer: B