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QUESTION NO: 21
Your client wants to be ranked number one in Google search listings on the keyword golf. How can Google AdWords helps this goal?
A. Participation in Google AdWords will help the client’s quest to be ranked high on the particular keyword if the client enrolls in the Google Organic Search program and the GoogleAdWords program.
B. Participation in Google AdWords will help the client’s quest to be ranked high on the particular keyword if their ad uses the same keywords on the client’s Website.
C. Participation in Google AdWords will not help the client’s organic search results.
D. Participation in Google AdWords will help the client’s quest to be ranked high on the particular keyword.
Answer: C
QUESTION NO: 22
What tool can you use with Google AdWords to determine how much time customers spend on your site after they click your ad?
A. Google Analytics
B. Google Pack
C. Google Translate
D. Google Trends for Websites
Answer: A
QUESTION NO: 23
Wendy has created a new Google AdWords account and she has selected her time zone as EST. Wendy later realizes that she should have selected the time zone as PST. How can Wendy change the time zone in her Google AdWords account?
A. Wendy can change the time zone as Administrative account in the Account Settings.
B. Wendy can’t change the time zone without calling the Google AdWords support center.
C. Shecannot. Once the time zone is set, it cannot be changed.
D. Wendy can change the time zone as an Administrative account through Options/Settings.
Answer: C
QUESTION NO: 24
A Google AdWords user has created an ad for his Website promoting free pen sets. The Internet users have clicked the ad and provided information for the free pen sets to be delivered to their home address. Google has learned that the Google AdWords user was offering the free pens in order to collect private information. What will Google do to this Google AdWords user?
A. The Google AdWords user’s ad will be paused until the user verifies the intent of the free pen offer.
B. The Google AdWords user’s ad will not be allowed to continue running.
C. Nothing – this is fine as Google doesn’t monitor the intent and purposes of Websites that participate in the Google AdWords program.
D. The Google AdWords user’s ad will be allowed to continue running for 48 hours – in which time the user must verify the intent of the free pen offer. If the verification process fails the ad will be halted.
Answer: B
QUESTION NO: 25
Don is creating an ad campaign for his organization and he explains to Tom, his supervisor, how bidding works on Google AdWords. If Don is usingthe cost-per-click approach for bidding and Google AdWords, which one of the following statements best describes how bidding works in Google AdWords and the ad’s position?
A. Raising your CPC bid can improve your ad’s position, and lowering your bid can decrease your ad’s position.
B. Lowering your CPC bid can improve your ad’s position, and raising your bid can decrease your ad’s position.
C. Raising your CPC bid can improve your ad’s position, and lowering your bid can decrease your ad’s position. Keep in mind, however, that ads are not ranked solely by their bid.
D. Bids don’t affect where the Google AdWords is actually displayed – it’s the budget of the campaign
Answer: C
QUESTION NO: 26
Jen is a client that’s reviewing your work as her Google AdWords consultant. Jen is confused about the quality score and how it affects her ad on Google. Which one of the following, according to Google, is NOT a factor in determining the quality score for ad?
A. The relevance of the keyword to the ads in its ad group
B. Jen’s account’s performance in the geographical region where the ad will be shown
C. The quality of Jen’s landing page
D. The number of keywords targeted
Answer: D
QUESTION NO: 27
You are working with a client to discuss how their ad will appear in the Google Network. You tell the client that they can customize the ad’s content placement, but the customer doesn’t understand the concept of content placement. Which one of the following is the best description of content placement in the Google Network?
A. A placement describes the premium to low-levelminimums for an ad to be placed on a Google Network participant’s page.
B. A placement can be an entire Website, a subset of a Website, or even an individual ad unitpositioned on a single page.
C. A placement is the order in which an advertisement is displayed on a Google Network’s participant’s page.
D. A placement is where the Google AdWords ad will appear on the Internet.
Answer: B
QUESTION NO: 28
Your client is skeptical about participating in the Google Content Network with their advertisement. You tell your client that by participating in the network they’ll reach a larger percentage of potential customers than by not participating in the network. According to Google, what percentage of unique Interest users are reached through the Google Content Network?
A. Over 75 percent
B. Over 80 percent
C. Over 50 percent
D. 100 percent
Answer: A
QUESTION NO: 29
You are an SEO consultant for Henry’s company. Henry is interested in the Google AdWords program, but he’s mostly interested in branding his site and getting ad visibility. With this in mind, which bidding option would you recommend to Henry?
A. Conversion optimizer
B. Cost-per-view
C. Cost-per-click bidding
D. Cost-per-thousand impressions
Answer: D
QUESTION NO: 30
You are a Google AdWords consultant for your client who is developing a new ad. Your client has asked if you could create a mind map to help create keywords and ideas for what his clients may be searching for. What tool can you use to create this chart for your client?
A. Google analytics
B. Google trends
C. Google advanced search
D. Wonder wheel
Answer: D