QUESTION NO: 31
Juan is the SEO Manager for his company and he’s creating a Google AdWords campaign. Juan is trying to determine how Google positions ads on the page of search listings. Which one of the following is the correct explanation of how Google positions advertisements?
A. Ads are positioned on pages based on their Ad Rank, which is a combination of Juan’s bid and a quality assurance metric called Performance Score.
B. Ads are positioned on pages based on their Ad Rank, which is a combination of Juan’s bid and a relevancy metric called Relevant Score.
C. Ads are positioned on pages based on their Conversion Rank, which is a combination of Juan’s bid and a quality assurance metric called Relevancy Score.
D. Ads are positioned on pages based on their Ad Rank, which is a combination of Juan’s bid and a relevancy metric called Quality Score.
QUESTION NO: 32
Seth has created an image advertisement for his client. After a week of creating the ad, Seth now wants to create a report for the image ad. Where can Seth create the image ad report?
A. Sign into Google AdWords, Reports tab, Statistics, Create Report, Ad Performance, Image Ads.
B. Sign into Google AdWords, Statistics, Create Report, Ad Performance, Image Ads.
C. Sign into Google AdWords, Ad Performance, Reports tab, Statistics, Create Report, Image Ads.
D. Sign into Google AdWords, Ad Performance, Image Ads, Create Report.
QUESTION NO: 33
You have created an ad campaign for your company that sells business cards online. You want to target specific types of Websites in the Google Content Network. How can you choose what types of Websites your business card advertisement will appear on?
A. You can choose where you ad willappear by using the managed placement options for the Google Content Network.
B. The keywords you select for your ad will determine where your advertisement will appear within the Google Content Network.
C. Google uses automatic placements for all ContentNetwork, but you can ad negative keywords to avoid certain Website content.
D. The Google Content Network does not allow you to choose the sites your ad will appear. All placements are automatic.
QUESTION NO: 34
You would like to edit your Google AdWords account to change the alerts you receive from Google.
You do not want to receive any alerts on your mobile phone. How can you change this setting?
A. All Google AdWords alerts are delivered online through the Google AdWords Account snapshot page.
B. Google AdWords does not send alerts to mobile phones, only to users through Google email addresses.
C. Within Google AdWords click My Account, Account Preferences, and then Notification Preferences to change the communication settings.
D. Within Google AdWords click My Account, Account Preferences, and then Communication Preferences to change the Notification settings.
QUESTION NO: 35
Henry is managing a Google AdWords campaign for his client that has a pet shop. The client is located in Bloomington, Indiana and wants to specifically target people within 40 miles on Bloomington. How can Henry best set these specifications for the Pet Shop?
A. Henry can do this through the Custom tab of the Locations and Languages section of the ad campaign.
B. Henry can do this through the Custom tab of the Locations and Demographics section of the ad campaign.
C. Henry can do this through the Custom tab of the Locations, Languages, and Demographics section of the ad campaign.
D. Henry can do this through the Locale tab of the Locations section of the ad campaign.
QUESTION NO: 36
Consider an advertiser that is trying to sell more coffee beans. The advertiser has identified keywords for the ad groups: gourmet coffee beans, organic coffee beans, and French roast beans.
Which keyword wouldn’t be a good choice to include in the ad group gourmet coffee beans?
A. Gourmet coffee
B. French roast coffee beans
C. Gourmet coffee beans
D. Specialty coffee
QUESTION NO: 37
When you create a new ad group in Google AdWords you have to name the ad group, create the ad, and then what other action?
A. Define the timeframe the ad should run within.
B. Define the budget.
C. Define the campaign the ad group belongs to.
D. Define the keywords.
QUESTION NO: 38
Halli wants a way to manage her multiple Google AdWords accounts. She wants to perform searches across campaigns, make multiple changes, and send her proposed changes to her clients before actually posting the changes in Google AdWords. How can Halli best accomplish these goals?
A. Halli can create proposed changes in the My Client Center for review by her clients before posting them.
B. Halli can download the ad statistics, keywords, and campaign events and perform the work offline in an Excel spreadsheet.
C. Halli can use the AdWords Editor application to edit offline and then later post her changes.
D. Halli can use the Google AdWords API to create her own application to accomplish her goals.
QUESTION NO: 39
Gary is curious about creating a Google AdWords campaign. Gary mainly wants to people to click on his ad and arrive at his site. Which type of bidding should Gary choose?
A. Directive bidding
B. CPA bidding
C. CPM bidding
D. Automatic bidding
QUESTION NO: 40
Gary works for an SEO company and he manages Google AdWords for multiple clients. Gary would like to manage all of his clients’ Google AdWords activity in one central location. Can Gary do this in Google?
A. Yes, Gary can use the My Client Center in AdWords to manage multipleaccounts.
B. No, each account user must have a username and password.
C. Yes, Gary can use the Multiple Client HQ in AdWords to manage multiple clients.
D. No, Google discourages companies from allowing other entities manage their online presence.