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QUESTION NO: 81
You are managing your Google AdWords account and you need to review your account. In particular you’d like to examine how you can increase your traffic or sales volume. Which tabs in the Google AdWords account will help you determine changes to increase traffic to your site?
A. Opportunities
B. Billing
C. Reporting
D. Campaign
Answer: A
QUESTION NO: 82
You have opened the Ad groups tab in your Google AdWords account. What symbol is used to represent the ads that have been paused in Ad groups?
A. Grey circles
B. Red X
C. Grey bars
D. Black stop button
Answer: C
QUESTION NO: 83
You need to change the budget for an ad campaign. What steps will you take to edit the budget for an existing ad campaign?
A. In the advertisement table, click on the advertisement you’d like to edit, enter the new budget, and click Save.
B. In the campaign table, click on the advertisement you’d like to edit, enter the new budget, and click Save.
C. In the campaign table, click on the budget you’d like to edit, enter the new budget, and click Save.
D. In the advertisement table, click on the campaign you’d like to edit, enter the new budget, and click Save.
Answer: C
QUESTION NO: 84
You are the consultant for a wedding management business. You are helping the business manage the Google AdWords. Several employees of the wedding management business will need to login into the My Client Center to see and create reports and make some changes to the ad campaigns.
As a general rule what level of access should you provide for your client?
A. Your client owns the campaigns so they should be set as account owner in the My Client Center.
B. The client should only have the minimum level of rights to accomplish what they need to.
C. The client should have standard access rights.
D. The client should have administrative rights.
Answer: B
QUESTION NO: 85
What color format should you use when creating image ads?
A. RGB
B. Web-enabled colors only
C. Pantone
D. CYMK
Answer: A
QUESTION NO: 86
A Google AdWords client wants to improve their quality score for their ad campaigns. He would like to review the relevance of his keywords, the quality of his ad’s landing page, and the overall performance of his landing page. As a Google AdWords expert, where would you recommend this person review this criterion for their Google AdWords?
A. The Google AdWords client can review all of the informationthrough the Keyword Analysis field accessible through the campaign’s keyword tab.
B. The Google AdWords client can review this information on the home page of the ad campaign.
C. The Google AdWords client can review all of the information through the Keyword Analysis field accessible through the ad group’s keyword tab.
D. The Google AdWords client can review the keyword relevance through the quality score detail, the other information is external to Google and will need to be reviewed on his site.
Answer: C
QUESTION NO: 87
Your client would like you to create an advertisement that uses an animated image with Google AdWords. Is this possible?
A. No, Google AdWords can use images, but not animated images as part of its program.
B. Yes, Google AdWords now usesimages and animated images, but only for participants of select content sites.
C. No, Google AdWords does not use images as part of its program.
D. Yes, Google AdWords now uses images and animated images as part of its program for search sites.
Answer: B
QUESTION NO: 88
Gary wants to create an image ad for his Google AdWords account. In particular Gary wants to create the standard square ad. When Gary creates his image what size should the image be?
A. 200 x 200
B. 250 x 250
C. It doesn’t matter, Google AdWords will resize the image for Gary to fit the ad.
D. Google AdWords doesn’t use square ads, just banner ads at 468 x 60.
Answer: B
QUESTION NO: 89
Lila is a Google AdWords consultant for a company that sells candy online. Lila has created ads for this client but the clickthrough rate has not been good. Lila reads that tightly themed ad groups are one of the best suggestions to improve an ad’s clickthrough rate. Which one of the following statements is the best example of a tightly themed ad group?
A. Lilashould create one ad group for each type of candy her client sells.
B. Lila should include call-to-action requests such as “Order Fresh Candy” for the ad.
C. Lila should target the geographical area where the candy store exists.
D. Lila should improve thecandy store’s Website design.
Answer: A
QUESTION NO: 90
You are reviewing the Google AdWords formula to determine your Ad Rank. Google says that increasing your maximum CPC can improve the position of your ad. You always pay the lowest amount possible for the highest position you can get given your Quality Score and CPC bid. Google divides what factor by your quality score to determine where your ad is ranked?
A. The quality score average of all other bidders
B. The ad rank of the ad showing above you
C. The ad rank of the ad in the last position on the page
D. The ad rank of the ad showing beneath you
Answer: D