July 6, 2013

Pay Per Click (PPC) Training

PPC Training Course

PPC training course cover the full range of online paid advertising, from PPC fundamentals to advanced SEM strategies and tactics. Learn Google AdWords, Google Analytics, Facebook Ads, Bing Ads & Google Tag Manager. The course is continually updated and includes current information on new PPC products and trends such as remarketing, Google AdWords Enhanced Campaigns, Expanded Ad text, Price Ad Extension, Cross-Device Conversions Tracking, New AdWords Smart Bidding and more…

In PPC training program, you will learn how to build online marketing plan, start running your campaign on all PPC marketing platforms, how to track and improve your results.

Course

Duration & Timing

Fee

Complete PPC*30 Classes (2 Hours Each)
Weekend Batch
Rs (₹) 20,000 Only

*Complete PPC includes Google AdWords, Google Analytics, Facebook Ads, Bing Ads & Google Tag Manager

Download Complete Advance PPC Course – (Daywise Agenda PDF)

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*Compulsory Fields

PPC Course: Learn Complete Pay Per Click Advertising

PPC Course

  Trainer: Piyush Srivastava  |  Download: PPC Course Daywise Agenda  |   Free Demo Class, Contact Now!

Session 1:
Intro to AdWords
Session 2:
Proper Account Set Up
Session 3:
Advanced Features

Introduction to Online Advertising

  • What is pay-per-click
  • Features & benefits
  • Google search & content network
  • Account structure
  • The interface

Benefits and features of AdWords

    • Cost
    • Timing
    • Flexibility

Basic Terminology

    • Keyword
    • Cost-per-click
    • Clickthrough rate
    • Impression
    • Landing page
    • Conversion
    • Conversion rate
    • Ad position
    • Quality score
    • SEO v. SEM
    • AdWords v. Adsense

Creating a Campaign

  • Language and location targeting
    • Targeting guidelines
    • Excluding locations
    • Making custom targeting
  • Writing ad creatives
    • Editorial policies
    • Ad writing exercise
  • Building a keyword list
    • Best practices
  • Match types
    • Broad, phrase, & exact
    • Negative keywords
  • Setting bids and budgets
    • Daily budget
    • Minimum & Maximum bids
  • Using the Traffic Estimator

Optimization

  • Optimize to increase traffic
  • Optimize to increase quality score
  • Optimize to increase landing page quality
  • Optimize for the Google network

Reports

  • Creating and analyzing reports
  • Saving reports and report templates

Google Analytics

  • Basic linking to AdWords
  • Analytics dashboard
  • Using All Traffic Sources, and Site Usage
  • Tracking goal conversions
  • Tracking keyword performance

Proper Account Structure

  • Account
  • Campaign
  • Ad Group
  • Keywords

AdWords Interface

  • Campaign management tab
  • My account tab

Editing Campaign Settings

  • Basic settings
    • Setting start and end dates
  • Budget options
    • Delivery methods + Standard & Accelerated
  • Networds and Bidding
    • Choosing content or search
  • Ad scheduling
    • Multiplying bids
    • Setting times of day that you want your ads to run
  • Ad Serving
    • Setting ads to “Optimize” or “Rotate”

Tools

  • Campaign optimizer,
    Keyword tool,
    Traffic estimator,
    Ads diagnostic tool,
    Ads preview tool,
    Disapproved ads,
    Conversion tracking,
    My change history,
    AdWords Editor

Bidding

  • Manual bidding
  • Changing bids through “edit keyword settings”

Other Advertising Options

  • Image ads
  • Video ads
  • Local business ads
  • Mobile ads

Billing cycle and options

Steps to setting up an account

  • Starter vs. Standard
  • Choose Currency
  • Create your first campaign

In PPC training program, you will learn how to build online marketing plan, start running your campaign on all PPC marketing platforms, how to track and improve your results.

learn adwords in noida

PPC Training in Noida through instructor-led classroom training program delivered by experienced industry mentor. This training program covers all the new features of Google AdWords, Facebook Ads & Bing Ads. PPC Expert Training is leading PPC Training Institute in Noida offering hands-on training on Google AdWords course on Live projects in Noida.

PPC Training Noida is one of the best PPC Training Institute in Noida to keep you, up to date in online marketing industry. PPC training program is specifically designed for internet marketing beginners, SEM professionals & business owners who want to attract more customers, reach the right people at the right time, Advertise your business locally or globally.

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Free PPC Demo Class